LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as established television models, relying on regularly timed shows via cable. In contrast, OTT platforms operate on ad-supported systems, with Netflix, major competitors, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and streaming services